Our Story
Fun, simple, impactful.
Those were the goals we had when we started StrategyFrog, a different kind of software company. From day one, we wanted to make strategy easy to create and easier to implement. Even now, we want to delight our customers with easy to use software that makes a difference in their lives.
Our Story
Client centered
Our founders have led strategic planning and implementation engagements for large and small companies, non-profits, educational institutions, and government. Having worked at Big Four consulting firms, we know what works – and what doesn’t.
Like our mascot, Porter, our goal is to help clients leap ahead. Please read our story below.
The StrategyFrog Story
Making Strategy Easier
While supporting clients at one of the world’s largest consulting firms, StrategyFrog’s founder Richard Berlin saw that creating and executing strategy was too hard, especially for small to mid-sized businesses and non-profits.
This inspired him to create a different kind of business to simplify the process of creating and executing strategy. Richard also wanted to offer leading practices from the world’s best companies to help non-profits and small to mid-sized businesses thrive. Non-profits, for instance, try to solve the hardest problems with the fewest resources. He thought that the world would be better off if these organizations had more resources and capabilities to achieve their missions.
Experience and Leading Practices
What to call the business though? Richard wanted to combine the serious nature of creating and executing strategy with making it approachable and friendly. He did not want his clients to just do well; he wanted them to leap ahead of their competition.
So, StrategyFrog was born. Over the next few years, Richard developed an early version of the software and then sought strong partners to help build a lasting organization. Randy Martin, Beth Martin, and David Ellin joined to complete the founding leadership team.
The founders bring extensive experience working with numerous organizations across multiple sectors. Having led strategic planning and implementation engagements for companies of all sizes, nonprofits, educational institutions, and government agencies, their collective experience as consultants and line leaders spans strategy, organizational change, and operations. Our experience is dedicated to your success.
Commitment to You and Social Impact
Richard, Randy, Beth, and David work tirelessly to make StrategyFrog software easy to use and to resolve challenging business issues that organizations face today.
We leverage diverse backgrounds, a shared sense of commitment, and passion to support you and the greater community. StrategyFrog is our collaborative vehicle to accomplish our united mission and vision.
Our commitment to social impact is reflected in our work with mission-driven organizations and our Give Back+ program, which directly supports non-profits in their efforts to realize their mission. Helping to create a meaningful and lasting impact for you and the greater community is a passion that we all share.
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The simplest way to create and execute your strategy