Having a clear focus is an essential part of an organization’s strategy. The OUR FOCUS section allows your organization to manage its resources effectively by paying attention to things that will help and avoiding distractions that will hurt. A clear focus involves clarifying a value discipline, selecting target arenas, and defining differentiators. This section displays your organization’s Value Discipline, Target Arenas, and Differentiators.
- Value Discipline. The Value Discipline Model is a strategic tool that helps organizations understand what value they offer to their customers. This model looks at three areas in which an organization may focus its energies: Operational Excellence, Product Leadership, and Customer Intimacy.
- Target Arenas. The most fundamental choices strategists make are where or in what arenas the organization will be active. What is your organization’s focus? For example, which product categories, market segments, or geographic areas will your organization pursue? How much emphasis does your organization place on these arenas?
- Differentiators. Differentiation allows your organization to provide superior value to your customers, increasing your viability or success. There are six primary ways to differentiate your organization: product, service, channel, relationships, reputation (or image), and price. How does your organization distinguish itself from others?
