What is your organization’s purpose? What does your organization value? What are its aspirations? This section will help you develop (or refine) your mission, values, and vision.
Clear purpose and principles help to motivate and inspire your employees, customers, vendors, and other stakeholders. This clarity enables your organization to achieve its strategic objectives. As a result, this section will help your organization:
- Create a Mission (and answer “What is our purpose?”)
- Develop a Vision (and answer “What do we hope our organization ultimately achieves?”)
- Develop Values (and answer “What are our guiding principles?”)
