How do I create or add our organization’s DIFFERENTIATORS?

Go to Strategize (our internal strategy wizard) and click Continue until you arrive at Define Differentiators (or click Strategize, click Our Focus, and then click Differentiators).

Introduction #

Differentiation allows your organization to provide superior customer value, increasing your viability or success. There are six primary ways to differentiate your organization: product, service, channel, relationships, reputation (or image), and price. How does your organization distinguish itself from others?

Input Differentiators #

1. Click Learn More to understand more about Differentiators. (Determine your Differentiators for Product, Service, Channel, Relationship, Reputation/Image, and Price.)

2. Enter your Differentiators.
3. Add Another Item to each Differentiator by:
   
   1. Click .

1. 2. Enter the item, and then Click  to save the Value.
   3. Click  to Delete the item.

4. Continue to the next section.

IMPORTANT

• If you have completed all work in this section, select MAKE VISIBLE. All employees will now see this information in the Organization module.)

• If you have not completed all work in this section, select HIDE. (All employees will not see this information in the Organization module.)